As a small local-to-the-island brand, Nantucket Whaler epitomizes a historical northeastern lifestyle.
After years of following a traditional direction, they found it time for a refresh. The trick was to keep the logo and update the branding while not going too far in a new direction. Using stormy blues, waxed canvas and sailor's knots, we were able to create a rugged concept that feels like something the gritty seaman himself would wear.
SCOPE OF WORK