U.S. Polo Assn. is a globally licensed brand inspired by the sport of polo.
While their original underwear packaging was simple and well-branded, it didn't lend itself to multiple categories or applications. We decided to move forward with an image-driven design that is easily customizable for all partners. Even though all categories are different, we achieved our goal of creating a broad yet cohesive collection of underwear packaging that is applicable across all USPA markets.
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