Glow-in-the-Dark in Boo! warmer.

Glow-in-the-Dark in Boo! warmer.

Seasonal
design

When I started with BabyLegs, the concepts were simple: stripes, dots, animal prints and an occasional sport balls.

Kidswear allows you to have a lot of fun with prints and color because the small size keeps it from being overwhelming. Plus, kids like fun things! I started off by creating fancier, trend-forward designs (see Space Explorer below) then gradually moved into new textural concepts. We were able to develop designs using glow-in-the-dark yarn, metallics, supersoft and, eventually, UV protectant and bug repellent finishes. I also launched the licensee partnership with Hello Kitty.

SCOPE OF WORK

  • HELLO KITTY LICENSE

  • Launch NEW EXECUTIons

  • Seasonal Direction and Design