Creative Direction
U.S. Polo Assn.
Boys (shown) and girls

 

SCOPE OF WORK

Workbook redesign

Theme, color and mood direction for boys and girls

Illustration and styling

Pattern creation and colorways

Technical flat sketches

Trend research

Key item research

Paper & Pencil: how it [still] all begins

Paper & Pencil: how it [still] all begins

As the children's designer with USPA I did seasonal forecasting covering everything from colors and mood to key items and trends to print creation and illustrations.

The biggest goal of the design team here is to get all the licensees on the same vein. For that to happen, we had to be very concise with the design direction we would provide. After continual feedback from licensees not understanding the workbook, I overhauled the design and flow – filling gaps where we needed it (adding mood boards and fashion illustrations) and condensed offerings where it made sense (prints and trends). The result was a more widely used workbook with information that is organized and understandable.