SCOPE OF WORK
launch hello Kitty license
explore new executions
When I started with BabyLegs, the concepts were simple: stripes, dots, animal prints and an occasional sport balls.
Kidswear allows you to have a lot of fun with prints and color because the small size keeps it from being overwhelming. Plus, kids like fun things! I started off by creating fancier, trend-forward designs (see Space Explorer below) then gradually moved into new textural concepts. We were able to develop designs using glow-in-the-dark yarn, metallics, supersoft and, eventually, UV protectant and bug repellent finishes. I also launched the licensee partnership with Hello Kitty.